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Question: What is business process design Why is it important for the organization? Answer: The organizations rapidly understand that the initial step of any major project is to examine as well as define the business process and then converse those procedures to the people who require them. This applies to all irrespective integrating standalone IT project; applying web services to link an ad-hoc association of partners plus suppliers. The business process is mainly a set of rationally linked business activists that incorporate to provide something that value to consumers. The business process can be viewed individually as distinct steps in a business cycle, or cumulatively a set of actions that make the value chain of a company and involved that specific value chain with the requirement of the consumer (Cousins and Stewart, 2017). The business process is created within an organization to deliver some valuable things to the customers. Moreover, a companys business process can be described in best way by the business process model. The business process is completely free of who runs the activities along with the firms organizational structure. The above portion is the synopsis of the journal article named What is Business Process Design and Why Should I care? by Jay Cousin and Tony Stewart, RivCom Ltd. IN this article the author tries to provide the idea of the business process design and the application of the business process design. The authors try to evaluate the benefits of the business process design and to provide the explanation about the importance of the business process design in the running of the business effectively. As per the author, the business process vital is vital for ensuring the sustainability of the business organization as well as for the sustainable development of the organization. The business process can be understood by the business process model. That help in delivering something valuable to the consumer of the company. The article provides adequate knowledge about the business process design and its importance in the business. It provides the idea that efficiently designed business process help in improving the potentiality of the business as well as it supports the value chain of the company and helps in delivering value to the customers money thus it increases the customer's satisfaction. To understand the business process and the business process model is important to know what the company intend to deliver to their consumers and what value the customers. It supports in improving the business of the organization. References Cousins, J. and Stewart, T. (2017). [online] Available at: https://www.rivers-family.info/resources/RivCom-WhatIsBPD-WhyShouldICare.pdf